Creating a Bespoke Solution
All our web design and development solutions are tailored to your business. We design projects based on your industry, products/services, and brand image. We do not believe in one-size fits all because it doesn’t. Only a customised solution that is aimed at promoting your brand image and influencing your customers work. VOVA, Coventry has undertaken many web design and development, and marketing projects of clients across industries, taking their business to the next level of online success.
Each company even if of the same industry has a different identity, which we highlight and promote through our work in web design and development. Our marketing campaigns at VOVA, Coventry are designed to promote your brand along with selling your products because a brand can have an immense impact on people. It heavily influences buying decision. A customer when he or she begins to identify with a brand becomes a loyal customer, purchasing from that brand again and again, and also promoting it to others through word-of-mouth.
The Impact of Customisation
It is through customisation that we match your brand image to your website design and marketing campaigns. Depending upon who your target audience are, we develop suitable designs that they will appreciate. A women’s clothing business, targeted towards fashionable upper class young women, will need to have a different design and structure than a company selling men’s perfume. Customisation helps a user to feel at ease when browsing through the website. It encourages them to discover more and more of the products offered, and finally urges them to make the purchasing decision.
At VOVA, Coventry, we know the impact of customisation on how businesses are seen by customers. A business website that is designed beautifully, but is not customised will attract users, but will be unable to retain them. On the other hand, a highly customised website will not only be attractive, but will convert that visit into repeated sales.
Marketing and SEO Techniques
If only the product was sufficient, marketing wouldn’t be needed. Encouraging customers to purchase your products is necessary. There are a variety of ways to market your products. There are advertising and promotion techniques such as giving away freebies, running sales, or using paid advertisements.
We, at VOVA, Coventry, use a combination of tried-and-tested marketing and search engine optimisation (SEO) techniques to make your advertisements visible to your targeted customers. When your website begins to get more and more visitors, your sales figures improve and your brand starts to be recognised. To further improve your brand reputation, our web designers create advertisements that promote your brand image so that you get the added benefit of building your brand reputation while making more sales.
Through SEO, we build traffic to your website. That in itself increases sales almost immediately. As social media is a big marketing power, we also use major social media platforms, including Facebook, YouTube, Twitter, and LinkedIn to drive more traffic to your website.
Bespoke Solution to Match Your Needs
We work on your specifications. If you want to give a particular look to your business website, we will back you up by providing you with the exact look you want. Our designers and developers at VOVA, Coventry are specialists in their fields, providing full design and development, and customisation. If you want to refresh your brand image, make changes to your online business presence, or need a website built, count on us to provide you with excellence all the way.