Researching Your Audience

A marketing campaign that is not targeted is unlikely to give expected results. It’s like calling out to somebody specific without knowing his or her name. Targeted marketing is calling out to specific audience that are interested in what you are offering. That’s why the second step VOVA, Coventry takes when working on a project is to research the business’ audience. We discover your potential customers’ habits and actions that impact your business such as which websites they visit, what is their age-group and so on.

Your Targeted Audience

Customers largely make their purchasing decisions based upon their gender, income, marital status, age, educational background and region. A young man will be more interested in buying football shoes than an old man. Companies that sell football shoes, therefore, will advertise to the youth, mainly men and that too in countries where football is a popular sport.

Your targeted audience are your potential customers to whom you market your product. To help sell to them, it is important to understand them and their behaviour. VOVA, Coventry researches your audience to find out –

• Why they buy a certain product?
• From where did they hear about you?
• How they use the Internet?
• How often do they visit your business website and for how long do they stay there?
• What social platforms they use?
• What do they browse online?
• What websites do they visit?

After finding out relevant information about customer behaviour, we build development and marketing plans targeted to create an impact on your business’ targeted audience.

Benefits of Targeted Marketing

Targeted marketing increases your ROI while minimising wastage of resources. When only those people that are most likely to purchase your products are marketed to, you receive benefits, including:

  • Consistent increase in sale
  • Better ROI
  • Increase in loyal customers
  • Improvement in word-of-mouth marketing
  • Complete utilisation of resources
  • Improved brand reputation

An advertisement targeting a specific audience creates a stronger impact than the one that doesn’t. Therefore, VOVA, Coventry researches your audience specifically to give you the full benefit of running a promotion.

Reworking Your Message

Knowing exactly what your target audience want is not easy. Even big companies have known to make mistakes in getting the right message to the right people. VOVA, Coventry reworks your advertisements in case they have a broader message and makes it appropriate for your company’s audience. Reworking a company’s message is known to have brought surprising results as in the case of P&G where they changed their message for their product Swifter Web Mop in Italy and saw a huge increase in sales.

Your Audience & Your Products

Your audience might be on social media, on music websites or browsing through the news on the Internet, but you can bring them to your business again and again with targeted marketing efforts. Knowing your audience is the primary factor here. If you understand your audience, you can influence them.

VOVA, Coventry helps businesses to design targeted marketing and promotional campaigns after extensively researching their target audience.


Even in web designing and development, we believe it mandatory to research your audience first. That helps us to build websites that attract and influence customers to make that buying decision. A new business or an old brick-and-mortar business getting an online presence, anybody can succeed at running their own store online if they target their efforts to a particular niche of the market. VOVA, Coventry helps you target that niche so that you begin your journey to online business success.