Total Air Tool Services – Rebuilding Their Online Perception
Total Air Tool Services are an established Air Tool company within Coventry but needed a revamp online, so they called Vova Ltd.
Firstly we established what needed to be achieved. Who are they selling to? What products did they want to promote? How did they want to portray their business online? Once we gathered this information we were ready.
Firstly we started with their website. We designed and developed a complete bespoke and mobile optimised website from scratch. On their homepage we inserted a clean and responsive slider. Each individual slide displayed a different brand of product that they distribute to their clients. Below the slider, we also added a search functionality. Total wanted a feature whereby customers could search for a product part number or name and have their product appear. Once this search bar was added we then went through and added all products, codes and descriptions of their suppliers tools.
Then we then created a brief description of their business to really sum up who they are, and what they are about. This was done to not only introduce new customers, but to also help the SEO properties of their site. We also included enticing call to action buttons, an interactive map and contact form. Then we added a descriptive about us page containing company history and location. We also included a news page so they can easily add their own news posts and pictures by themselves. Having looked through their suppliers websites we quickly realised that it was quite difficult to navigate around to find the desired product. We fixed this solution by minimising links and merging related products within the same page. We also merged PDF brochures together, to create a simple and user friendly website.
Social Media Marketing – Getting People Talking
After this we then started modernising their social media presence. We created a Google + page with links, pictures and creative content. Then we optimised their google business listing, yell listing and Facebook page and again added creative branding and marketing. This was to give a uniformed and professional approach and a strong online presence. As a result their business really stands out from their competitors.