Content Writing & Blogging

Content has remained a key factor in online success because online communication is heavily dependent upon written words. Search engines use words to rank web pages, and websites use words to influence and persuade customers. VOVA, Coventry, a leading web design and development agency uses the power of words to inform, engage and persuade customers in order to increase your sale, build your brand reputation, and increase your customer base. Whether it is the homepage of a website, an advertisement, or a promotional post on social media, we focus on using the right words to create the desired impact on customers.

Influence and Persuade

A piece of writing can change the perspective of a person; it can also make him or her act. Every business website uses content to convince visitors to purchase their products, but not all businesses succeed in converting words into sales. The key factor here is how you convince customers.

Our content developers at VOVA, Coventry use power words, attractive descriptions, and well-presented facts to engage and convince customers of the worth of your products/services. Combine that with the immaculate work of our designers and developers, and customers explore more of your products and feel encouraged to make the buying decision.

Some of the elements our content developers use to make a piece of writing influence and persuade customers include…

  • Focus on your target audience
  • Use of power words to generate specific emotions
  • Express customer’s difficulties that the product will remove
  • Provide facts that help in making the purchasing decision
  • Encourage them to buy with the call to action

Customised Content

Every business has its unique identity. To promote that identity, content also needs to match the brand’s identity. By using a specific tone and voice, the brand image of a business can be endorsed. Some businesses prefer an informal tone while others like a more formal voice. Depending upon what your preferences are, VOVA, Coventry creates customised high-quality content for your website, social media presences, and marketing and promotional campaigns. We ensure that your content mirrors your brand identity.

Educate Customers

A visitor browsing your website need to be informed about who you are, and what kind of products/services you offer. Information about the company and its owners helps a customer trust the company and its products. Educating the customers about your identity and what you are selling, therefore, becomes essential.

It is also important to note that the quality of writing on your website portrays the quality of your business. If a customer notices poor writing, they will subconsciously think the products to be of poor quality as well (even if that’s not the case). This makes presentation a vital ingredient for the success of an online business. Our content developers at VOVA, Coventry create flawless content, designed to inform and create an excellent impression of your brand to customers.

Search Engine Optimisation (SEO)

As search engines use words to rank web pages, SEO becomes crucial to provide visibility to your website. Using targeted keywords, meta tags, meta descriptions, and other optimisation techniques, we make your content rank high on search engines.

Whether you want to get content for your homepage written or build an effective advertisement, VOVA, Coventry is available with expert help. Our content developers examine your brand image to tailor content according to your business needs. Be it marketing, informative or descriptive content, we optimise it to give your business visibility online.

Content that reads professional brings about drastic results in how a business is perceived. It builds brand image, encouraging customers to trust the business and its products. Marketing content moves the reader to act, leading to increase in sales. If your business has a need for quality customised content, call us now.