Graphic Design – Stand Out From The Crowd
90% of the information transmitted to the brain is visual – that is why designs are a vital ingredient to online business success. Of all our senses, we depend on our sight the most. That holds the key to why a design can create a stronger impact than words. Take Nike, for example. It has a simple correct sign as the brand logo, but its very simplicity is its strength. You recognise that sign. You say Nike when you see it. Our designers at VOVA, Coventry see the power of a perfect design. They create graphic designs that communicate your brand to your customers and keep it fresh in their minds.
Brand Recognition through Design
A large number of businesses sell their products online, but do they have a strong brand image? You can find the answer yourself by recalling companies particular to an industry. How many soft drink companies can you recall?
What customers mostly recall when remembering a brand is a design – the red coca-cola logo, the images of athletes in Nike ads, the M of McDonalds. Designs help a company create a memorable image in people’s minds that they associate with that company. Just a unique font and a specific colour can create an exceptional brand logo. It doesn’t even have to spell out the company name. Just the symbol suffices.
At VOVA, Coventry, we work to build and promote your brand image through design. Our designers with their comprehensive knowledge of graphic designing and branding create distinctive designs that associate well with your business’s brand image.
Communicate with Your Customers Visually
Designs communicate best with your customers because the human brain processes visual data better. Anybody, whether educated or not, can understand symbols, designs and pictures. In fact, in creating brand image, less words and more images are used. A design that is well-made can communicate a lot to a customer – emotions, message, brand quality, and even the industry. With good designs, a company can build brand reputation and gain the trust of customers.
VOVA, Coventry creates designs that speak of professionalism, quality and creativity. Depending upon the client’s requirements, our designers create designs that are not only attractive, but also bring about the desired emotional response in viewers.
Technology We Use to Create Graphics
Apart from the creativity of our designers, we use latest technology to create beautiful, memorable graphic designs. Software such as Illustrator, Photoshop and Adobe InDesign provide good support to our designers. But a tool is as good as the person in whose hand it is. The experience and expertise of our designers allows them to build striking designs specific to the requirements of the client. Whether you want a brand logo designed or an advertisement design, VOVA, Coventry is always available for help.
We use are highly experienced in using all of the Adobe Master Collection:
Our Designs Mirror Your Brand
One of our usual practices is to know your business first. That’s because everything we build for your brand should gravitate towards your brand image – be it the designs, the logo, the tagline, or your website. It is to your business we want to bring customers to. Knowing your business helps our designers at VOVA, Coventry to develop designs that in some subtle or obvious way remind customers about your brand. We use colours, layout, or fonts to achieve that result.
Usually, the use of design to mirror brand image is subtle yet noticeable. The unique orange-yellow Amazon uses in its logo is also used in the search bar of their website, in cart numbers, in their rating stars, and also in their taglines. Not many users notice it, but it helps to create a unified brand image, something that users will remember. When a person sees this unique orange-yellow independent of Amazon, s/he might be reminded of the company.
Our designs mirror your brand. We use subtle effects that help your customers to recall your brand even when they are not in contact with your business. At VOVA, Coventry, we call it a good design.
Engage Customers with Designs
A buyer might be reluctant to read a thousand words, but will look at pictures. Images do not burden the mind and are attractive. Using designs, you can engage your customers irrespective of their social class, age group and educational background. Everybody can understand an image, though in different ways. Designers at VOVA, Coventry makes use of the power of design to keep customers engaged.
A visitor to a business website can easily lose interest if s/he doesn’t find anything engaging immediately. Through unique, entertaining and informative designs, we hook on visitors and lead them to explore more. As long as a visitor is successfully engaged, the business is winning.
If you feel the need to get one or several graphic designs made, contact VOVA, Coventry now. We are a friendly team with loads of experience in the industry; we can help you get that design right.