Search Engine Optimisation (SEO) – Rank on Search Engines

Search engine optimisation (SEO) is a technique used in web pages to improve their search engine ranking. Top search engines such as Google, Yahoo and Bing use their algorithms to rank web pages. The higher the ranking of a page on a search engine, the higher up it goes in search engine results. By understanding a search engine’s algorithm and using SEO techniques, the ranking of a web page can be improved. At VOVA, Coventry, we use extensive research, and SEO and marketing techniques to improve the ranking of web pages of a website. This enables a website to rank higher on a search engine, giving it that precious visibility, which means thousands of more visitors.

What does SEO get you?

In an ocean of websites, a single website is like a drop of water; it remains unseen. Until you use techniques such as SEO to lend it visibility. Most of the time, users use search engine results to find relevant information online. If you are a business selling books, for instance, a user might find your online bookstore when s/he types a book’s name or an author’s name on a search engine like Google. If your web pages are optimised, the user will find your website among the top results s/he gets for that keyword. So, for a potential customer to find your website, it needs to rank high on popular search engines. VOVA, Coventry conducts extensive research for clients to dig out the most potent keywords for their business. We also refine landing pages and review expensive PPC keywords to optimise your website.

As a creative digital agency, VOVA, Coventry knows how to merge the right creative marketing and messaging with relevant online channels in order to drive informed traffic to your business. We help you to develop a suitable strategy for your business regardless of your industry or audience. Our in-house SEO and marketing specialists are up-to-date with the digital community, ensuring that we are always ahead of the game and following the digital trends.

Our goal for every client is to help them gain return on investment. Everything we do is measurable and reported on, allowing for a bespoke, flexible and cost-effective digital marketing plan to suit your needs.

How we work with you

Here at VOVA, Coventry, we have undertaken countless projects of not just online marketing, but also website and graphic designing. Based on your business needs and goals, we carefully construct each campaign to bring more and more traffic to your website. The steps we climb to give your business a big online boost are:

1. Understand Your Business Needs

Before starting any project, we develop a deep understanding of your products/services so that we can market them successfully. What’s your USP (Unique Selling Point)? Which products have the biggest profit margins? Where can you enhance your online visibility? Which region or area you want to target? These are important question for which we find answers.

2. Understand Your Audience

Along with understanding what we are promoting, we also need to know whom we’re promoting it to. What are your demographics? Who are your target audience? Why do they have a demand for your product/service?

3. Research Your Audience

Once we have established whom you’re targeting, we find out how your potential customers use the Internet, and what websites and social platforms they use. Where do your target customers browse online? What sites do they visit? What content do they search for?

4. Generate a Calculated Strategy

Based on our research, we piece together the information to create a strategy that will work out for your business. We use SEO and other marketing methods to target, reach, attract and engage your target audience in order to drive more traffic to your website.


There are a lot of agencies out there, but there are very few that are able to create a measurable impact on a website’s traffic. Even though everybody knows of SEO, PPC, and other online marketing techniques, using them to get the desired results is entirely different. Our team at VOVA, Coventry of highly skilled and dedicated designers, developers, content developers and marketing specialists take on every project with the goal of getting results for the client. It works for us only if it works for you.

Contact the SEO experts

If you are interested in optimising your website or have any questions about SEO or marketing, please call or email us on [email protected], or alternatively contact us using the contact form on our Get in Touch page.