Social Media Marketing – Give Your Company the Edge

Social media presence is fast becoming a necessity for businesses. In a survey, it was found that 66% of marketers plan to increase their use of social networks for marketing. Facebook is the top social media platform marketers use followed by LinkedIn. More than 2 billion users access Facebook every month (2017 statistics), making it the most popular social networking website today. It is the presence of billions of users on social media platforms that attracted businesses to it in the first place. VOVA, Coventry with their marketing specialists have successfully promoted products of clients on various social media websites, including Facebook, LinkedIn, Instagram, Whatsapp, and YouTube.

Social media benefits to businesses

Having your brand on social media helps a business to connect to customers, promote their products/services, and build brand reputation. Below VOVA, Coventry shares the top benefits you get from presence on social media platforms.

1. Reach Target Markets

What customers mostly recall when remembering a brand is a design – the red coca-cola logo, the images of athletes in Nike ads, the M of McDonalds. Designs help a company create a memorable image in people’s minds that they associate with that company. Just a unique font and a specific colour can create an exceptional brand logo. It doesn’t even have to spell out the company name. Just the symbol suffices.

At VOVA, Coventry, we work to build and promote your brand image through design. Our designers with their comprehensive knowledge of graphic designing and branding create distinctive designs that associate well with your business’s brand image.

2. Communicate, Engage Customers

Customers love to talk to businesses they buy from. Providing them with an easy medium through which they can communicate with your business is, therefore, important. Social media is more personal than an email. Also, there are a lot of other customers there, which makes it a more engaging and exciting platform where customers can communicate with the business and also amongst themselves. For a business, this means better engagement of customers. The more customers talk about your business, the better it is for your business.

3. Increase Brand Recognition

On social media, it is relatively easier to become popular. VOVA, Coventry uses techniques to get users to notice and connect to your brand very quickly. The content, images and videos shared make a big impact on how your business is seen. Customers only connect with reputable, professional companies that offer value. Therefore, a large part of building brand recognition starts with building the right social presence.

4. Get Instant Customer Feedback

A platform where your customers are freely communicating with you is an opportunity to know what your customers want. For a business of any size, that is priceless. It is the first step to customer satisfaction. The more aware you are of what specific needs your customers have – it may be the need for more variety in a product, pricing, payment choices, etc. – the better you will be able to keep your customers happy. That helps to gain more loyal customers that promote your company through word of mouth.



5. Drive Traffic to Your Website

An important goal of social media presences is to drive traffic to your website. That is where your products are. A successful social media presence gains the trust of a potential customer and informs him/her about the company’s website from where they can buy the product. The more number of visitors your website gets, the better the chances of converting them into sale.

6. The Human Touch

Social media allows businesses to interact with customers in a more humanised manner. A business seems distant and cold until a person from that company interacts with you. If a customer has talked to a company owner over a social media website, the credibility of the business increases drastically. To gain trust of customers by personally interacting with them remains a top way to increase sales and build loyal customers.

7. Affordable Marketing Costs

Building your social media presence is inexpensive. Even an hour or so spent on social media daily can bring about results. However, it is important to note that during those hours, targeted efforts must be made to improve brand awareness, engage customers, and provide fresh material. If correct and consistent efforts are made, your brand is sure to gain a large following, more customers and greater popularity.

VOVA – Social Media Marketing Coventry

Building your social media presence is inexpensive. Even an hour or so spent on social media daily can bring about results. However, it is important to note that during those hours, targeted efforts must be made to improve brand awareness, engage customers, and provide fresh material. If correct and consistent efforts are made, your brand is sure to gain a large following, more customers and greater popularity.

VOVA, Coventry has worked with businesses across industries, providing them with strong social media presences that have benefitted them in manifold ways. Our experienced marketers are experts in SEO, social media marketing (SMM), advertising, promotional campaigns, and more. Social media is a vital medium for marketing and a business that is not using it for promotion is falling behind.

97% of marketers are currently participating in social media.Social Media Examiner reports

Even if large businesses can afford to spend millions on social media marketing, small businesses have an equal chance on this platform. Whether you are an entrepreneur starting a new business or a small business owner, social media is for all. If you are interested in building the social media presence of your business, contact VOVA, Coventry today. We are always available with the best of help and a commitment to your success.